About the Founder
SALT By Sarah Jayne was created by Sarah, a mother, entrepreneur and creator who believes that life works best when it is built on clarity, honesty and calm leadership.
After navigating major life transitions, including motherhood, co-parenting and rebuilding life through personal change. Sarah began sharing her lived experiences online. What started as open conversations about relationships, decision making and emotional strength quickly resonated with thousands of people looking for grounded, practical perspectives on life.
Through those conversations, one thing became clear. Many people were searching for tools that helped them feel more organised, more grounded and more capable of navigating everyday life.
SALT was created from that place.
The SALT Philosophy
SALT stands for four core principles:
Strength
Authenticity
Logic
Transparency
These values guide both the way Sarah lives and the way the brand is built.
Strength is about showing up with resilience, even when life becomes complicated.
Authenticity is about living honestly and not performing a version of life that looks good on the outside but feels misaligned on the inside.
Logic is about making practical decisions that support a stable, organized life.
Transparency is about honesty, clarity, and building trust through real conversations rather than curated perfection.
Together, these principles form the foundation of the SALT philosophy.
The Brand
SALT By Sarah Jayne is a lifestyle brand built around tools that help make life feel calmer, more organised and more intentional.
The first product, The Haven cooler backpack, was designed with one simple goal in mind: to create a practical, hands free solution for everyday outings while keeping things organised and easy to carry.
Over time, the SALT collection will continue to grow with thoughtfully designed items that support organisation, reflection and grounded living.
SALT is ultimately about creating tools that help people move through life with a little more ease, clarity, and confidence.